Why use Social Media for your business?

As time has progressed and technology has evolved, having a social media presence has become an essential marketing tool. There are currently 3.2 billion social media users globally, which is approximately 42% of the world’s population.

The world is now introducing the first generation that are fully-fledged digital natives, known as Generation Z. Gen Z is those born mid-1990 and early 2000s; this is the next generation to graduate and start heading out into the world, launching careers and becoming breadwinners. They grew up in an era with knowledge at their fingertips. For Gen Z, it is the norm to resort to search engines for everything, and have friends from halfway across the world that they have never met in person. They have never known life without technology and most likely never will.

As Millennials before them, Generation Z spends, on average, 2:30 to 3:00 hours on social media daily, checking in on friends, following brands, reading updates on what is happening in the world. These generations no longer buy newspapers; they read news online or listen to podcasts. Their overall mindset is eco-oriented; thus, they tend to avoid printed media due to its environmental impact.

“Why use Social Media for your business”? The answer is simple; the world is going digital. In the past, you would buy the paper for news updates. Now your news reports are online, and therefore your ads should be too. Having an online presence can aid your business in many ways. With traditional marketing, you only had one-way communication from you to your audience. With digital marketing, your audience has the opportunity to communicate with you too. Two-way communication will give you a better insight into what your audience likes and dislikes. With this, you can establish a better target market for your business. With the demographics available to you on various social media platforms, you can determine the gender, age, location, and interest of your audience. These demographics will help you to focus your ads on the correct audience. Digital Marketing also has fewer costs involved in the long run, and you can reach a broader range of potential customers.

Another aspect to consider is the current pandemic of Covid-19. Many businesses do not fall within the criteria of essential services, and therefore they cannot trade as they have done in the past. Due to lockdowns and social distancing, businesses can no longer rely on word of mouth or walk-in customers. Therefore, customers are communicating via online platforms, and if your company has no online presence, it would be impossible for your customer to recognize your services or products.

Taking your business online needn’t be an intimidating and daunting task. Please leave it to us for professional web-based marketing from A to Z. We specialize in the creation and upkeep of your digital brand. We aim for positive results, and we are passionate about getting every business OUT THERE.